Your brand is your most valuable asset. Without your brand, you will never become a success story because you will have no way to market to customers and retain them. The key to a successful brand is to keep it consistent across all platforms. This is how to do it.
What is the Relationship Between Your Brand and Your Customers?
Your brand is influenced almost entirely by what your customers say about it. How people talk about your company is what your brand turns out to be.
If a travel agent has a lot of customers on their Facebook page talking about how much people loved their tours, their brand becomes a brand that provides a fantastic product with a high-quality result. That brand instantly becomes more trustworthy, and therefore more marketable.
In other words, keeping your brand consistent across all platforms involves providing a consistent level of service and a consistent connection.
Consistency is in the Voice You Use
Your social media platforms, marketing campaigns, and public relations effort involve talking to customers. Even if you are not speaking to them directly, you are still speaking to them passively. Every marketing campaign is an opportunity to interact with your target market.
It’s imperative that every brand maintains the same tone and the same positive outlook. You must decide on the tone that’s best for you, but the point is that it should always remain the same.
A consistent voice guarantees consistent communication from customers. And as we have already mentioned, that’s what makes your brand.
Bringing Your Channels Together
It’s easy to look at Facebook as one entity and Twitter as another. It’s easy to assume your marketing campaign from one product is entirely separate from your PR department reporting on the activities of your company. That’s a misunderstanding of consistency across your brand.
Those channels are linked and you shouldn’t attempt to separate them. That’s why you should pay serious attention to how news on one channel will be received on another channel. Then you should think about how you can link them together to enhance your exposure.
Doubling Your Gains Through Consistency Across Channels
For a positive brand boost you should aim to transfer your customers from one channel to another. Give them a reason to check out everything to do with your brand.
The best way to do this is through providing exclusive content on each one. That content can be related to the same campaign or the same topic, but making them slightly different gives people a reason to follow you on multiple channels.
Companies in any niche can easily take advantage of this.
Conclusion – Brand Consistency is the Definition of Success
All successful brands have one thing in common: consistency. Public relations, marketing, and social media should all be linked together and they should all have different types of content. It doesn’t take long to obtain consistency, but it does require a conscious effort to do so.